SPRING SALE ENDS TODAY!50% OFF SPRING COLLECTION

30-day return guaranteeHassle-free returns.

Serena Dress

4.7/5 | 1200+ reviews

£99.95 £49.95

Free shipping across the UK

30-day return guarantee

Safe and secure checkout

[{"id":53532414738771,"title":"White \/ S\/UK 6-8","option1":"White","option2":"S\/UK 6-8","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ S\/UK 6-8","public_title":"White \/ S\/UK 6-8","options":["White","S\/UK 6-8"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414771539,"title":"White \/ M\/UK 10-12","option1":"White","option2":"M\/UK 10-12","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ M\/UK 10-12","public_title":"White \/ M\/UK 10-12","options":["White","M\/UK 10-12"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414804307,"title":"White \/ L\/UK 14","option1":"White","option2":"L\/UK 14","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ L\/UK 14","public_title":"White \/ L\/UK 14","options":["White","L\/UK 14"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414837075,"title":"White \/ XL\/UK 16","option1":"White","option2":"XL\/UK 16","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ XL\/UK 16","public_title":"White \/ XL\/UK 16","options":["White","XL\/UK 16"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414869843,"title":"White \/ 2XL\/UK 18","option1":"White","option2":"2XL\/UK 18","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ 2XL\/UK 18","public_title":"White \/ 2XL\/UK 18","options":["White","2XL\/UK 18"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414902611,"title":"White \/ 3XL\/UK 20","option1":"White","option2":"3XL\/UK 20","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ 3XL\/UK 20","public_title":"White \/ 3XL\/UK 20","options":["White","3XL\/UK 20"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414935379,"title":"Black \/ S\/UK 6-8","option1":"Black","option2":"S\/UK 6-8","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514970963,"product_id":10550658728275,"position":12,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210","variant_ids":[53532414935379,53532414968147,53532415000915,53532415033683,53532415066451,53532415099219]},"available":true,"name":"Serena Dress - Black \/ S\/UK 6-8","public_title":"Black \/ S\/UK 6-8","options":["Black","S\/UK 6-8"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977739075923,"position":12,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532414968147,"title":"Black \/ M\/UK 10-12","option1":"Black","option2":"M\/UK 10-12","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514970963,"product_id":10550658728275,"position":12,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210","variant_ids":[53532414935379,53532414968147,53532415000915,53532415033683,53532415066451,53532415099219]},"available":true,"name":"Serena Dress - Black \/ M\/UK 10-12","public_title":"Black \/ M\/UK 10-12","options":["Black","M\/UK 10-12"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977739075923,"position":12,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532415000915,"title":"Black \/ L\/UK 14","option1":"Black","option2":"L\/UK 14","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514970963,"product_id":10550658728275,"position":12,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210","variant_ids":[53532414935379,53532414968147,53532415000915,53532415033683,53532415066451,53532415099219]},"available":true,"name":"Serena Dress - Black \/ L\/UK 14","public_title":"Black \/ L\/UK 14","options":["Black","L\/UK 14"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977739075923,"position":12,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532415033683,"title":"Black \/ XL\/UK 16","option1":"Black","option2":"XL\/UK 16","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514970963,"product_id":10550658728275,"position":12,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210","variant_ids":[53532414935379,53532414968147,53532415000915,53532415033683,53532415066451,53532415099219]},"available":true,"name":"Serena Dress - Black \/ XL\/UK 16","public_title":"Black \/ XL\/UK 16","options":["Black","XL\/UK 16"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977739075923,"position":12,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532415066451,"title":"Black \/ 2XL\/UK 18","option1":"Black","option2":"2XL\/UK 18","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514970963,"product_id":10550658728275,"position":12,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210","variant_ids":[53532414935379,53532414968147,53532415000915,53532415033683,53532415066451,53532415099219]},"available":true,"name":"Serena Dress - Black \/ 2XL\/UK 18","public_title":"Black \/ 2XL\/UK 18","options":["Black","2XL\/UK 18"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977739075923,"position":12,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53532415099219,"title":"Black \/ 3XL\/UK 20","option1":"Black","option2":"3XL\/UK 20","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514970963,"product_id":10550658728275,"position":12,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210","variant_ids":[53532414935379,53532414968147,53532415000915,53532415033683,53532415066451,53532415099219]},"available":true,"name":"Serena Dress - Black \/ 3XL\/UK 20","public_title":"Black \/ 3XL\/UK 20","options":["Black","3XL\/UK 20"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977739075923,"position":12,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/357016b9f685f201f070717ebbc67474_c19ab917-b9a7-4438-889b-2bf94df25395.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":53532414738771,"title":"White \/ S\/UK 6-8","option1":"White","option2":"S\/UK 6-8","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":76446514610515,"product_id":10550658728275,"position":1,"created_at":"2026-04-21T13:00:06+02:00","updated_at":"2026-04-21T13:00:10+02:00","alt":null,"width":800,"height":1000,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210","variant_ids":[53532414738771,53532414771539,53532414804307,53532414837075,53532414869843,53532414902611]},"available":true,"name":"Serena Dress - White \/ S\/UK 6-8","public_title":"White \/ S\/UK 6-8","options":["White","S\/UK 6-8"],"price":4995,"weight":0,"compare_at_price":9995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59977738715475,"position":1,"preview_image":{"aspect_ratio":0.8,"height":1000,"width":800,"src":"\/\/velroessentials.co.uk\/cdn\/shop\/files\/05_a474befa-855c-40cb-b398-79e96f273453.jpg?v=1776769210"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

Shipped by

Free shipping in the UK

⚡ Spring Sale ends TODAY!
Get 50% off — this offer expires at midnight.
Don't miss out!

Step into every room with confidence in a dress designed to impress. The Serena Dress combines a stunning cross-neck design with a graceful silhouette, giving you the perfect balance of sophistication and femininity. Feel unforgettable with every step in confidence, style, and elegance.

Unique Cross-Neck Design: The standout neckline adds a luxurious touch that instantly elevates your style.

Lightweight All-Night Comfort: Soft lightweight fabric helps you move freely and feel comfortable through every event.

Perfect for Special Moments: Ideal for date nights, parties, dinners, weddings, or occasions where you want to shine.

Timeless Glamour: A refined maxi style that remains elegant season after season.

Fit

Small Regular Large

Delivery time = Processing time + Shipping time

We process orders within 1 business day.

Orders placed before 5:00 PM (GMT – London time) will begin processing the same day.

All products undergo a short processing period before shipment.

After processing, the average shipping time is 4–7 business days.

Total estimated delivery time: 5–8 business days from the moment your order is placed.

You may also like

About Us

At Velrø Essentials, we believe great style doesn’t need to be complicated. We curate timeless, minimal pieces that fit effortlessly into your everyday wardrobe so looking good feels easy.

Every piece is selected with care, so you can shop with confidence.

frequently asked questions

Estimated delivery time is 5–8 business days.

You have 30 days after delivery.

True to size. If between sizes, size up.

Every item is selected with attention to detail, comfort, and durability. Designed to offer a premium look and feel for everyday wear.

We accept Visa, Mastercard, American Express, PayPal, and Shop Pay.